The NBA regular season kicks off on Tuesday, October 22, with the defending champions, the Boston Celtics, taking on the New York Knicks. There’s bound to be thrilling action on the court. Operators will try to take advantage of this with in-play options. These have become more popular recently, like trends on sites like 22Bet Kenya.
“When PASPA was repealed, everything became popular. You had to create more content to engage the audience,” Gaspar tells iGB.
Could In-play Exceed Pre-event Betting?
In-play betting is becoming more popular. Some in the industry believe it might soon surpass the number of bets placed before games start.
“It’s following the global trend. “Howard points out that live betting is on the rise. It might soon surpass pre-event betting, similar to trends in other areas.”
What are NBA fans betting on?
“Fans today are increasingly drawn to individual player narratives.” They want chances to connect with their favorite athletes.” We provide fans with real-time betting options. This has led to noticeable growth in engagement.
Corcoran notes that players are betting in-play on the usual markets. These markets tend to attract the most engagement.
Sportradar believes the in-play market will change how people bet. As it matures, betting companies will update their strategies to match players’ preferences.
Personalisation is a Key factor
To take advantage of the NBA’s rising popularity in in-play betting, operators will focus on personalization. Operators want to tailor their platforms. This way, each user sees betting options that fit their preferences.
Gaspar calls personalization “huge” for in-play. Howard agrees and adds that operators can improve in this area.
Howard comments, “Personalisation is something we deeply believe in. The industry hasn’t fully tapped into its potential, especially within sports betting.” Here, we can achieve real personalization.” Some places have the basics, but true personalization should aim for customer groups of one. This way, each individual can be targeted better.
“Segmenting customers and sharing what they truly like is the future.”
Sportradar Innovating to meet Demand
Personalization is at the heart of Sportradar’s NBA plans, which it laid out in a media briefing last week. The Virtualized Live Match Tracker changes real-time data into tailored streams for fans. Plus, the 4Sight streaming service is now available for basketball. It started with tennis.
Also, its bold solution, emBET, joined the NBA’s League Pass last season. It will keep showing fans sports betting content like point spreads and over-unders. This aims to enhance the in-play betting experience.
The impact of tech on Personalization
Gaspar and Howard believe that personalization is key to the future of in-play betting. It’s all about highlighting the markets that each bettor cares about the most. Technology can help with this, but Gaspar says it’s still a big challenge.
He thinks the main issue is that trading tools and content management systems don’t work well together. No operator has solved this yet.
Gaspar explains it simply: a truly smart system would recognize your habits instantly. If you always bet on NBA player props, those options should appear first the moment you log in. But right now, no betting platform has perfected this level of AI-powered personalization.
Getting inside bettors’ minds is the future
The rise of NBA in-play betting has caught the eye of operators eager to take advantage of this trend.
Gaspar and Howard see personalization as a key area for growth. Even with progress, operators can enhance engagement by better customizing their offerings.
Technology will be key as operators improve their in-play strategies. Data will help them take advantage of the rising in-play activity.